I am sure the software you speak of however, would be great for users with not so much experience in create flash or inserting it into their website / blog.

I would like to see an example of where this player is used on a website, as I bet you any money the output in the code is:

1). Not as clean as the swf object
2). Does not allow you to place alternate content for the bots to crawl and
3). Doesn’t have a auto install feature for users who do not have flash installed

The swfobject in my book still is the very best way to insert flash onto a website, and would be interested to hear other web designers opinions here.

No Flash knowledge or programming skills are required to use this Photo Flash Maker since the program has many built-in features, such as transition effects, theme templates which include basic and advanced theme, etc. Everybody can create a swf file with elegant photo flash slideshow in less than 5 minutes. You can create a SWF file with the following three simple steps:

Step 1: Add digital photos to Photo Flash Slideshow
Step 2: Select your favorite theme from the built-in theme templates
Step 3: Publish SWF file and upload to Go2Album for sharing

Generally, the above steps will enable you to make amazing flash slideshow; however, Photo Flash Slideshow also gives the user more options to fully customize the flash slideshow:
1. Edit photos: you can edit the flash with description, text&artclips; you can also embed different URL link to different flashes, when you click on the flash, it will direct you to the website you’ve set.
2. Apply Transition: under the transition effect tab, more than sixty transition effects are available for selecting; can set different transition&photo duration time for different flash.
3. Change SWF size: under both the basic and advanced themes, you are able to change the SWF size.
4. Adjust theme effect: under the advanced theme, you can click Customize Prosperities button to change the parameters regarding of the output swf file, such as title, background color, background music, description, thumbnail, etc.
5. Output options: there are three output options available to choose; you can choose to create a flash file only, make a gift/presentation CD/DVD, create flash files and upload to Go2Album(if upload to Go2Album, you will get the code to embed the SWF file into HTML or insert to your blog, space, etc.)

For more information, you can refer to the website of AnvSoft Photo Flash Maker.

The output SWF file can be open with Adobe Flash Player software. You can also you some SWF file converters, like Flash to Video Converter, to open it, or convert it for using on the hardware, such as iPod, iPhone, PSP, etc.