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Website Marketing
Today there are many ways to market and promote your website online, many of these ways allows you to push your products or services right in front of customers at the instant they are looking for your types of services. Onpoint Creations are advanced in this area and are able to provide you with the right advice and guidance to help your online business succeed.
Search Engine Advertising
While performing solid SEO work on a website is great, you are almost always going to have to spend some resources towards search engine advertising, in particular Google Adwords and Overture, which are the industry leaders in search engine advertising. Advertising in search engines such as Google allows you to show up on the first page for selected keyword searches instantly, allowing thousands of people searching for your service to find your website instantly. The best thing about this service is you have the option to only pay when someone clicks on your add, not for how long your add is displayed or how many times it is seen, compared to traditional forms of advertising.
Another great thing about this type of advertising campaign, is you can be very flexible in terms of how much you want to spend and when you want to spend it. You are able to specify a monthly fixed budget, and how much you wish to pay for click per keyword, as well as specifying at what times of a day you want your add showing. |
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Onpoint Creations have a specialised Google Adwords team that will create, manage and track your Adwords campaign, ensuring you receive the lowest cost per click available, and maximise you ROI. We monitor all our campaigns closely and can setup tracking to determine what keywords are working, and what ones are not.
Email Marketing
Email Marketing is a great way to market the services and products that your online business offers. Email Marketing has been used for years and to this day proves to be an effective form of online advertising, as use of email is becoming more and more popular and will one day completely replace the old style mail.
Anyone can setup a quick html email and learn how to distribute it, however it takes experience to know what works and what doesn't. There are many, many different email providers out there today which people from all over the world use, and it takes skill to build a email that will display correctly in most of these.
We use special software in order to create, manage your mailing list, send out and track your email campaign, which includes statistics of each send out reporting such things as opened emails, bounced emails, click through ratio and more. | |
There are unlimited possible uses for an email campaign, some of which include:
- A sale
- New specials
- News
- Information
- New products
- Advertising benefits
- Promotions
- Competitions
Onpoint Creations has helped many businesses effectively use email marketing to their benefit, let us do the same for you today.
Affiliate Marketing
In case you didn't already know, Affiliate Marketing is a form of marketing in which one website will advertise or list your services, in return for commission on sales that they generate for you. Today Affiliate Marketing is bigger than ever, and the best thing about it is, you only pay commission on sales that are made, not how many times a user clicks or views the add.
Onpoint Creations are specialised in the area of Affiliate Marketing, and are able to setup and manage an affiliate marketing campaign for your website, which will ultimately lead to more sales for your online business. All clicks are tracked from the referring website, so you know vital details of who is making sales for you, and which campaigns are proving successful. We know the right things to do in order to attract as many affiliates for you as possible, and really the more affiliates you have the better, as each affiliate is out there actively promoting your products and services.
If you run a online store, don't wait a second longer and talk to us about Affiliate Marketing options. |
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